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Let us take for example a small business, an ice cream store, it may be difficult to imagine what benefits SEO has for this small business, but they really exist. The owner of the ice cream store is not trying to reach an audience from another part of the world, but potential local customers. In this case, the owner can take advantage of local SEO, one of the three types of SEO. With the limited budget they have, they can use the free Google My Business feature to be found through Search and Maps. Once a consumer searches for "ice cream near me," the small store's information like location, hours of operation, or customer reviews are displayed on Google. With this small investment, the ice cream store owner can gain much more visibility and increase sales.
- If you sell products or services worldwide, you need international SEO.
- Look up relevant topics using one of the tools above and note the overall keyword traffic and ranking difficulty for each topic.
- Blue Things boosted kids’ fashion retail brand Deux par Deux organic search ranking by 30%.
- Additionally, improved rankings will help you to be more visible across multiple channels, increasing the chances of brand building benefits.
- Focusing on these areas will also boost your rankings in local SEO results.
s Top 30 eCommerce SEO Companies for Unmatched Growth
The goal of SEO is therefore to rank higher in SERPs for specific keywords—or queries—that are relevant to your business. To do so, it’s first important to do keyword research to determine which terms you should be targeting. From there, write high-value blog articles that directly address those keywords. Then, promote your content through off-page tactics that build backlinks and make sure your website is optimized to perform well for the user. SEO strategy is undeniably vital in significantly increasing organic traffic to your website.
Voice Search Optimization for Local SEO
When I was an SEO at a transportation startup, we were competing against transportation companies that had been in the industry for 30+ years. Look at your competitors’ pages, and keep their qualitative attributes, such as their history in the industry, in mind. Therefore, every SERP feature you see is an additional opportunity to serve content to the same searcher. Search intent refers to what the user wants to do when they input a keyword in Google. Once you’ve found a good head term and perused the filters, take a look at the SERPs.
Do Startups Need SEO?
Additionally, replace outdated content with more relevant copy to prove it is still helpful today despite its age. These additions and charges for marketing software tools further complement their primary source of income; PPC Ads. They appear separately from organic listings produced through a user’s query.
We also love and use tools from Moz and highly recommend them (particularly Moz Pro, which starts at $99 per month). BuzzStream (starting at $24 per month) can help you research link-building possibilities. You might be tempted to stop too early without seeing immediate results. Or you might see some early benefits and more conversions (i.e. more traffic to your site). Still, you will have difficulty assessing whether you could have increased the traffic even more through other marketing efforts. While you may not be getting toxic low-quality backlinks yourself, an agency you work with or a contractor may be selling you spammy link disguises as genuine guest posts or outreach.
Nail your calls to action to ensure your organic growth isn’t just for impressions, but for real customers too. No need to worry, though, since you can improve your score dramatically by acquiring great backlinks and publishing inspirational content. Besides, the title, show notes, and the transcript are great places to use keywords and insert links taking listeners back to your blog and other channels. While starting a blog attracts people who love reading, a podcast allows you to attract people who love audio content, too. Your blog will help you build an audience that will buy your product or service, giving you scalable growth for years to come. A section of this audience is actively looking for specific information about your product or service.
Later, below, I’ll cover a more sophisticated SEO content strategy that has generated millions of organic traffic visits for the HubSpot blog. For content marketing, an SEO strategy is a critical piece of the puzzle because it is how your content will be seen in the first place, especially in search engine result pages (SERPs). If your content is scattered and unorganized, search engine bots will have more difficulty indexing your site, identifying your area of authority, and ranking your site pages.
Using tools like Google Search Console and Google Analytics, SEO providers can track the effectiveness of SEO strategies and make data-driven adjustments to improve performance. SEO enhancement for different languages for local search trends to get your business in front of potential customers when they search for relevant products or services in your vicinity. This approach not only generates more visibility but also builds your reputation within the community.
Search results themselves are also highly competitive, so you need to invest in a smart SEO strategy to stay ahead of your competition in the SERPs. Having a strategy that gets you top rankings is crucial since 95% of search traffic goes to listings on the first page of results, and 68% of all clicks go to the first five results. Because SEO puts your website and company name in front of more eyes online, it can increase brand awareness.